Client
Duration
Jul 18, 2025
#
Design
Building An Iconic & Flexible Campaign for the 2026 Summer Season
Coming soon.
Coming soon.
Coming soon.
Korten risked being overlooked by younger customers who saw the brand as outdated. The identity was dated, with visuals that lacked clarity and cohesion. Their website was not only visually weak but also hard to navigate, creating friction instead of connection. The challenge was to build a refreshed identity that respected the brand’s history while presenting it in a way that felt dynamic, trustworthy, and forward-looking.
Korten emerged with a renewed identity that respects its roots and embraces the future.
The rebrand provided Korten with a versatile design system, bold visuals, and a website that tells their story with confidence. Messaging was updated to resonate with modern audiences without alienating existing customers. The new presence positioned Korten as a heritage brand with contemporary relevance, helping it strengthen loyalty and expand its market reach. The transformation proved that honoring the past and embracing the future can go hand in hand.
